Treatment for my Music Video

Artist-Jessie J
Album-Who you are
Song-Who you are
Duration-3.50
Director-Chelsea Wilkie
Label-Island Records

Overview
I have a few ideas for my music video. Using Goodwins Method of illustration and performance i aim to use my artist in both to increase the authenticity.With the song that i have choosen i feel that the lyrics need to be shown with meaning so when my artist performs the lip syncing parts i need to make her look like she really means what she is singing to make the audience really connect and understand the lyrics. I will edit my video to the beats of the music to create a meaning of its own in the video.

Style
My video is going to be set in all weather conditions because this alone portrays a meaning of it doesnt matter whatever.

In parts of my video there are bits of happiness and sadness so to represent i will have my artist wearing dull clothes on sad parts and bright clothes on happier parts. I could also use black and white effects on the sad bits to get rid of any bright colours.

I am going to base my clothing style of my artist around what Jessie J actually wears because i think she has a very unique style that needs to be shown and put across in the video to prove and amplify what the song is saying of 'be who you are' and thats what she does is be herself.

Throughout my video i will use a range of camera angles and shots with the shots ranging from an extreme close up to an establishing shot. The shots i use will depend on what is happening at the time. The pace of the editing will change throughout the song to match the pace of the music.

Concept
I am going to start of before the music starts with the artist and guitarist getting ready i.e guitarist plugging in his guitar and artist pressing play on ipod. This will be with alot of extreme close ups.

The first verse will be of the artist singing in a place with the guitarist behind her like a performance. At the point it says 'i stare at my reflection in the mirror' she will look at her reflection in either a mirror or window.

On the chorus's it will show the artist walking down random streets meeting random people smiling at them showing that everyone is different doesnt matter whether you think your weird your not your different. The randomers will be smiling,crying whatever. I would love to have a piece of contemporary dance to go in the chorus aswell because i believe this could get the meaning across really well.

Verse two back to the artist singing and she will brush her hair when it says. Keep cutting between artist, guitarist and surrondings.

Chorus same as others but with the use of different shot and angles.

Verse three the key changes to lower, i want to change the theme to a duller, darker theme so darker chlothing and maybe in the rain.

Instrumental guitar solo concentrate on guitarist with different shots of him and his guitar.

Summary
To sum it all up i am using style and the weather to represent the meaning of the song and the lyrics. The styling will be fashionable and unique, the make up will be bold and unique. Using a range of camera angles, shots and movement along with composition to have an impact on the final product.