For the artist Jessie J my song choice‘Who You Are, by identifying the demographics and psychographics of the target audience, Which is there lifestyle, behaviour and characteristics, I have thought of and identified a target audience of people who I will be aiming my music video and promotional package to.
The target audience of my artist has a wide range because of the things that she writes about in her songs. They are very therapeutic and so relate to all people. But I am going to narrow it down to the people I think are mostly likely to see her live, which would be people between the ages of 15 and 25 both genders. This is because she is young and upcoming. She and her lyrics relate to a lot of young people around this age as it’s what she’s been through and she is roughly the same age as this target group.
I expect this group of people to come from all different walks of life and people that have had not so good upbringings. I expect them to shop in places like new look and top shop wearing fashionable clothing as Jessie J is the new upcoming talent of 2011. I do expect a fair few of her follows to be gay as she openly admits that she is bisexual and a lot of people respect the fact that she isn’t afraid to admit it and makes other people more comfortable with the fact.
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